A Unique Competitive Advantage (UCA) answers the question, “Why should I hire you?” With so many competitors and choices today, your marketing strategy must clearly differentiate yourself and your business. What’s your unique competitive advantage? Do you know? Learn the important factors to consider when determining your UCA.
It’s important to think about the buying process when writing copy for your website, email newsletters or other marketing materials. Get tips on how to effectively communicate with your customers, from copywriting expert Karon Thackston.
Learn the importance of understanding your customer when writing copy for your website, email newsletters or other marketing materials. Great article by Karon Thackston, author and publisher of the Step-by-Step Copywriting Course.
Are you a small business owner looking to get the most out of your marketing communications? Read on to learn how effective copywriting can achieve better results for your business.
Here is a great collection of online directories (many of them free) where you can list your small business, thanks to the folks at HubSpot… ~ ~ ~ ~ ~ As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people would go to the YellowPages to [...]