WordPress bloggers: do you want to increase the chances of subscribers reading your blog articles? One way to do this is to make sure you have the “Full text” option turned on in the Reading Settings page of your WordPress site, as shown here:
To modify this setting on your WordPress site, go to your WordPress Dashboard and click Settings -> Reading. From there you can change the “For each article in a feed, show…” option.
Setting the option to “Full text” will ensure that RSS readers and RSS email campaigns will display the full content of your blog article to your followers, and not just the summary. (If you blog a lot you may actually want the summary but if you don’t blog that often, you might like to have your readers seeing the full article in their email, without having to click through to the website.)
I have seen that some of my clients are sending out blog post digests from their email manager such as MailChimp and only the summaries are coming through to my email. As a reader, I would love to see the full article in the email and not have to click through to the website. (You may have reasons for wanting people to click through to read, so you’ll have to balance that against the possibility that some will not want to take the time to click through to the website, and will only read what’s in the email itself.)
Which option to use has been a matter of some debate. Visit Problogger’s website to see one such debate on this (a bit old but still useful). You should decide what is right for you based on your audience, amount of blogging, nature of blog articles, etc.
I have (recently) chosen to use the “Full Text” option in both of my websites, www.clearpointweb.com (this one) and www.bagalicious.biz because I don’t blog that often and I want to make it as easy as possible for my audience to see my content. I use MailChimp’s “RSS to Email” campaign to automatically send out new blog posts once a day to my followers, and this ensures they will get the full content of the articles in their email.
How do you have this option set in your WordPress site? Do you have an opinion about this? I would love to hear about it in the comments below.